It seems that Romney still hasn't figured out how information travels. Nor has he figured out that certain audiences in certain states may know something about their area. For example, Ohioans know a little something about the auto industry in America.
So, when Romney decided to make a bald-faced lie about Jeep moving jobs from Ohio to China, Ohioans were swiftly told that this was false. It was fact-checked immediately, statements were produced by Chrysler, who owns Jeep, and everyone settled down. Except for Romney. Instead of walking back his statement, he turned it into a political ad and put it up on their television stations. He then turned it into a radio spot, and another TV ad, all the while knowing it was a lie and knowing that his target audience knew. So, what's the point?
Well, apparently there isn't one. At least, not as far as I can see. It appears as though Romney is either banking on the ignorance of his voting block, or he just doesn't care anymore. He is knowingly lying to his supporters' faces about their own industry, despite repeatedly being countered with evidence and reality. It's amazing, since so many people put so much emphasis on the outcome in Ohio. You'd think Romney would be trying a bit harder to reach these people. I don't know about folks in Ohio, but I don't tend to respond well when someone is lying to my face.
Rachel Maddow does a great story on it.